Who I Am
Creative founder,
brand builder, entrepreneur.
I’m the founder of Looky Lou Studio — a creative studio built on the belief that
great brands are built with both heart and strategy.
I work across creative direction, brand identity, business strategy, and entrepreneurship.
Over the years, I’ve expanded beyond the studio into multiple ventures — each one built with the same principle:
clarity, taste, and long-term thinking.
Building things from scratch is where I thrive — whether it’s a brand identity, a
studio, or an entirely new business. I bring together aesthetic sensibility
and commercial thinking in everything I create.
Ventures
Businesses I’ve built.
Showcart
Short description of the business and what it offers.
Rasakala
Short description of the business and what it offers.
LookyLou
Short description of the business and what it offers.
Approach
How I build.
01
Clarity over complexity.
Every brand, business, and decision I make starts with stripping away the noise. Clarity is not a style choice — it’s a strategic foundation.
02
Build for the long term.
Short-term thinking builds forgettable brands. I focus on emotional connection, strong positioning, and systems that compound in value over time.
03
Visual identity is a business asset.
When a brand looks exactly like what it is, trust is established before a single word is read. Strong visual identity drives real commercial outcomes.
04
Execute with precision and care.
Ideas are everywhere. Execution is the differentiator. I’m obsessive about the quality of every output — from the strategy deck to the final pixel.
Selected Work
Impact and milestones.
Brand collab
Brands designed and launched across retail, hospitality, tech, and creative industries.
Client satisfaction
Client partnerships built on trust, clarity, and strategic creative direction that delivers outcomes.
Years Building
Of building brands, studios, and businesses that stand for something specific and lasting.
A Personal Note
I didn’t set out to build a studio. I set out to build things that mattered — and the studio was the best way to do that.
Everything I’ve built has come from a genuine curiosity about how things work, what makes people choose one brand over another, and what it takes to create something that actually lasts.
If you’re someone who cares about building something real — and doing it with craft and intention — I’d love to connect.
—Ajul Krishna , Founder
Let's Connect
For collaborations, partnerships, or new opportunities — let’s connect.
Whether you’re building something new, looking for a creative partner, or want to explore what’s possible — I’d love to hear from you.